He is best known as the owner of the Dallas Mavericks basketball team and as a high-tech innovator. But did you know that Mark Cuban got his start as a VAR which, in typical Cuban style, was focused on innovative technologies and services. After founding one of Dallas first PC software retailers, he created MicroSolutions, a national systems integrator and consulting firm that was a proponent of early 80s cutting-edge technologies such as Lotus Notes. Cuban differentiated his organization by focusing on innovation and by building a brand and industry name for himself. One of his platforms was a column for CRN, where for many years he encouraged his fellow VARs to embrace new technologies while pushing services. In this session, find out the secrets to Cubans success and how to apply his innovative style to help transform your business.